Early access — now open

Fashion without
the plastic
and the lies.

Fibre helps you find clothing made from natural materials, produced ethically — without the greenwashing, the endless searching, or the polyester disappointment.

60%
of clothing is now made from synthetic, petroleum-based fibres — most of it polyester.
73%
of consumers say they want to buy sustainably — but can't find the right brands easily.
42 min
average time spent searching for a single sustainable clothing item before giving up.
How it works
01
Tell us what you're looking for
A linen dress under £80. A wool coat for winter. Cotton basics that last. Browse by category and filter by material and budget.
02
We surface verified brands
Every brand is assessed on two things: what the garment is made of, and how it was made. No self-reported greenwashing allowed.
03
Shop with confidence
Click through to buy directly from the brand. Natural fibres, ethical production, honest pricing. No polyester in disguise.
Brands in the directory
Beaumont Organic Rapanui People Tree Veja Eileen Fisher Thought Clothing Finisterre Kowtow Nisolo Patagonia Filippa K Reformation Able Birkenstock + more added weekly
We're different
from the rest.
  • We only list brands that use natural or responsibly sourced materials — no exceptions.
  • Every brand is independently assessed — not self-reported or paid for.
  • Our greenwashing detector tells you the truth about any brand you're unsure about.
  • We cover all budgets — from affordable everyday basics to considered investment pieces.
  • No ads. No sponsored placements. No polyester in disguise.
"I always ended up at the same five shops — not because I loved them, but because I had no idea where else to look."
— The frustration that started Fibre

Ready to wear
better?

Join the early access list. Free to use. Launching soon.

You're on the list. We'll be in touch soon.
Fibre earns a small commission when you shop via our links — at no extra cost to you. This keeps the directory free and independent. We only list brands we genuinely believe in. Learn more.

Shop by
what it's made of.

Every brand verified on two things — what it's made from, and how it's made. Hover any card and click Shop now to visit the brand directly.

0
clicks today
Category
    Material
    Budget
    Certification

    The directory.

    Every brand verified on two things — what it's made of, and how it's made. Scored out of 100.

    Top picks
    More brands

    The greenwashing
    detector.

    Our greenwashing detector feature will be live soon!

    ✦
    Our greenwashing detector feature will be live soon!
    We're working on it. Come back soon — it'll be worth the wait.

    Fashion without
    the plastic
    and the lies.

    Fibre was built out of personal frustration. Every time we went looking for something new to wear, we ended up at the same five shops — not because we loved them, but because we had no idea where else to look.

    And even then, we'd find ourselves standing in the shop turning over every label, trying to work out if that "linen" top was actually linen — or 47% linen, 30% polyester, 23% who-knows-what.

    It's exhausting. And it shouldn't be this hard. The brands making beautiful, natural, ethical clothing exist. There are dozens of them. The problem is that nobody has made them easy to find — until now.

    Fibre is a searchable directory of brands that use natural materials and produce ethically. Every brand is independently assessed — not self-reported. No greenwashing. No polyester in disguise.

    Natural materials only
    Every brand in our directory uses natural fibres — linen, cotton, wool, silk, leather. No synthetic blends pretending to be something they're not.
    Independently assessed
    We don't accept self-reported sustainability claims. Every brand is researched independently and scored on what it's made of and how it's made.
    All budgets
    Natural and ethical doesn't have to mean expensive. We cover brands from affordable everyday basics to considered investment pieces.
    No ads, no sponsored content
    We earn a small affiliate commission when you shop via our links. That's it. No brand can pay to be listed or promoted.

    Want to be part of Fibre from the beginning?